Late one night, while dancing in the halls of his boîte de nuit, Jaddy Baldberg had an epiphany.
The French designer envisioned a 52% cotton/ 48% polyester t-shirt company that would smash all laws of fashion.
Launched in 2017, the frankly-titled label is the synthesis of the animate and the inanimate.
It is black to white. Fire to water. An amalgamation of omniscience. A disobedience of oblivion.
At the core, it is an exploration into what makes your face yours and what makes their face
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